BRAND
06.2023
Hybrid Connects Here
CoreSite serves at the hub for customers building a multi-cloud environment. We solve businesses’ biggest challenges and deliver the optimal hybrid IT infrastructure mix.
CoreSite creates opportunities for customers to win in the marketplace by bringing the right players together and delivering the IT solutions to create competitive edge.
We are the rally point where customers converge. CoreSite is present throughout enterprises’ cloud journey and is the place where the digital business is powered.
HOVER WORDS FOR MEANING
TaglineS
GUIDELINES
Value proposition
Future-proof your digital business with CoreSite.
Purpose and Guiding Principles
Purpose and Guiding Principles
Design Guide
Design Guide
Editorial and Style Guide
Editorial and Style Guide
Icon Library
Icon Library
CLICK HERE FOR LOGO GUIDES
CLICK HERE FOR LOGO GUIDES
OUR GUIDING PRINCIPLES
To help businesses connect, protect and maintain optimal performance and continued operation of mission-critical data and IT infrastructure.
OUR PURPOSE
CoreSite’s brand is built upon the foundation of our company purpose and values, expressed in our guiding principles. We know that people do business with companies with whom they share common values.
Focus on Outcomes
We solve the most complex challenges and create desired business outcomes for our customers.
Focus on SOLUTIONS
The future is hybrid – our combination of colocation and cloud solutions helps customers transform into a future-proofed digital business.
Hard Work
Accountability and Integrity
Innovation for Improvement
Professionalism and Teamwork
Fair and Equal Treatment
Commitment to the Customer
Commitment to Each Other
Have Fun!
MENU
MENU
Signage and Paint Guide
Signage and Paint Guide
THE INTERSECTION OF
Interconnection
Unlike any other, CoreSite delivers a unique combination of facilities, product solutions, ecosystem and people.
CoreSite is an innovator and industry leader offering unsurpassed connection to all major cloud onramps, carriers and solution providers.
CoreSite is the place customers come to meet and conduct business. We provide this distinctive, highly differentiated junction and serve as the ‘core site’.
We are CoreSite. We have a strong desire to understand our clients needs and challenges, and to work in partnership to curate new ways of creative thinking and drive more efficient methods of production.
These beliefs guide everything we do, including how we look and talk to the world. This set of guidelines has been designed to consistently deliver our brand.
The “C” symbol and the CoreSite logotype are the two elements that make up the CoreSite logo. Never use the logotype without the symbol. Use of the symbol without the logotype is allowed only in approved instances.
Adhere to all requirements outlined in this guide to ensure the CoreSite logo remains consistent and legible in all applications.
Do not attempt to rework the logo in any way. Plese use the files provided.
When the logo is used we ask that the following guidelines are adhered to:
Print:
Clear legibility of the letters drives the smallest usage. (Ideally no less than 10mm.)
Digital:
The minimum is 50px wide.
It is important that no other logos, graphical elements or text infringe on the logo in any way. Keep a clear space around the logo.
The minimum space is defined, proportionally, by using the height and width of the "C" symbol.
Large Scale:
It should always be centered in the middle.
Small Scale:
When used as a sign off it should always be positioned in the upper left hand corner.
1. Minimum Size
2. clear space
3. positioning
LOGO
Type and Mark
(HOVER FOR MORE)
DOWNLOAD APPROVED LOGOS
DOWNLOAD APPROVED LOGOS
LOGO
Don'ts
Please adhere to all requirements outlined in this guide to ensure the CoreSite logo remains consistent and legible in all applications. Careful consideration has gone into the design of the logo. It should not be redrawn or altered in any way.
DON'T use any other color or tint than those specified in this document or add a stroke color.
DON'T let other logos, or objects, encroach on ours. Respect the distance guidelines so that each logo has room.
DON'T stretch, compress, rotate, skew or change the proportions in any way.
DON'T stylize the logo with outlines or glows, or crop in anyway.
DON'T multiply the logo. Each composition should only contain one full logo.
DON'T use the "C" symbol as the letter "C."
BRAND COLORS
Proportions of Use
Navy
CoreSite Blue
Dark Gray
Pantone Cool Gray 10
BRAND COLORS
Breakdowns
Pantone inks should be specified where possible as these ensure color consistency.
The standard 4-color CMYK process (Cyan, Magenta, Yellow, Black) should only be used where the printing process does not support Pantone printing.
Either Hex or RGBs should be utilized for video and digital.
Tints can be used on collateral or communications where required, but they are not part of the core brand so use sparingly.
This diagram indicates the colors that can be used with the CoreSite brand and also the percentage of color use.
Opposite the colors are laid out in order of hierarchy.
Pantone 285C
Pantone 539C
C = 62
M = 53
Y = 50
K = 21
R = 97
G = 98
B = 101
Hex:
#616265
C = 89
M = 52
Y = 0
K = 0
R = 0
G = 114
B = 207
Hex:
#0072CF
C = 91
M = 75
Y = 49
K = 57
R = 20
G = 39
B = 58
Hex:
#002639
PRIMARY
Powerful Purple
C = 55
M = 70
Y = 0
K = 4
R = 110
G = 75
B = 246
Hex:
#6E4BF6
Pantone 2725C
Optimistic Orange
C = 0
M = 67
Y = 84
K = 0
R = 255
G = 83
B = 41
Hex:
#FF5329
Pantone 171C
Growth Green
Pantone 2412C
C = 76
M = 0
Y = 70
K = 0
R = 48
G = 255
B = 151
Hex:
#30FF97
SECONDARY
(HOVER FOR MORE)
TYPOGRAPHY
Fonts
Consistent use of fonts and typography is important. Displayed are the fonts associated with the CoreSite brand identity. Only the fonts outlined here should be used in any work collateral. Other weights can be used within the families, but these are the primary and preferred weights.
MAIN HEADER TYPEFACE
Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 9
~ ! @ # $ % ^ & * ( ) { } [ ] < > ? : " | \
MAIN PARAGRAPH TYPEFACE
Rubik
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 9
~ ! @ # $ % ^ & * ( ) { } [ ] < > ? : " | \
LOGO
Secondary Logos
One-color black for use when one-color only is required. Reversed white and reversed two-color for use when the logo appears against a background darker than 15% black.
Use CoreSite’s secondary stacked logo only in situations when the preferred logo’s horizontal layout would make it too small for these applications.
Use CoreSite’s secondary square logo only in rare situations where the dimensions of the application are much taller than they are wide, and the preferred and secondary stacked logo’s horizontal layout would be too small.
STACKED LOGO
SQUARE LOGO
COLOR EXCEPTIONS
CLICK HERE FOR ICON LIBRARY
DOWNLOAD FONT
DOWNLOAD FONT
CLICK HERE FOR ICON LIBRARY
DOWNLOAD FONT
DOWNLOAD FONT
MENU
MENU
By bringing together American Tower’s wireless connectivity at the mobile edge and CoreSite’s highly interconnected data center facilities at the core edge to create an extended edge, the combined company is poised to deliver superior service and expanded solutions to customers.
American Tower Corporation is the name of the company on a Corporate level. The CoreSite and American Tower logo lockup should be used in communications and marketing materials, both internal and external, to represent the entire global organization whenever possible. If size limitations prohibit the use of the logo lockup, the standalone CoreSite logo should be used.
CoreSite Realty Group is a subsidiary of American Tower Corporation
AMERICAN TOWER COLOR EXCEPTIONS
Purpose and Guiding Principles
Purpose and Guiding Principles
Design Guide
Design Guide
Icon Library
Icon Library
Editorial and Style Guide
Editorial and Style Guide
Signage and Paint Guide
Signage and Paint Guide
OVERVIEW
EDITORIAL GUIDE
When it comes to building a brand and telling the CoreSite story, it’s all about consistency. These editorial guidelines will help ensure we are always presenting our brand in a consistent manner.
Editorial Guidelines
CoreSite uses AP Style to set guidelines enabling you to write with consistency, accuracy, brevity and clarity. AP Style follows the rules from the Associated Press Stylebook, which is the preferred style for journalists and most news. In other words, get to the point in a clear way and make sure it’s right.
CoreSite’s editorial guidelines are designed to help you succinctly communicate the value CoreSite delivers to customers, prospects, partners, media, investors, shareholders, analysts, candidates and employees.
The source of truth for CoreSite communications is based on the AP Stylebook and the Merriam Webster Dictionary. If you need further guidance or assistance, please email marketing@coresite.com. We welcome your input and want to help everyone be a CoreSite brand ambassador.
CORPORATE MESSAGING
Our Goals
Future-proof your digital business with CoreSite.
Our goals for our corporate messaging include: Tell the CoreSite story in a compelling, consistent manner. Build brand equity and consideration. Win in the marketplace. Contribute to the industry and community.
Our Value Proposition
CoreSite's taglines capture the essence of our company and the value we provide to customers in one simple phrase.
Our Tagline
Our value proposition tells prospects why they should do business with us rather than with the competition.
Hybrid Connects Here
Hybrid - CoreSite serves as the hub for customers building a multicloud environment. We solve businesses’ biggest challenges and deliver the optimal hybrid IT infrastructure mix.
Connects - CoreSite creates opportunities for customers to win in the marketplace by bringing the right players together and delivering the IT solutions to create competitive edge.
Here - We are the rallying point where customers converge. CoreSite is present throughout enterprises’ cloud journey and is where the digital business is powered.
The - Unlike any other, CoreSite delivers a unique combination of facilities, product solutions, ecosystem and people.
Intersection - CoreSite is the place customers come to meet and conduct business. We provide this distinctive, highly differentiated junction and serve as the ‘core site’ for enterprises.
Interconnection - CoreSite is an innovator and industry leader offering unsurpassed enterprise connection to all major cloud onramps, carriers and solution providers.
TAGLINE USAGE GUIDELINES
• Use title case capitalization (first letter of each word is capitalized)
CoreSite has key differentiators that set us apart from the competition.
We have distilled them to these main areas and have data points (“reasons to believe”) to support each one. As you talk to prospects and customers, you can focus on the ones that resonate the most with them.
CoreSite Delivers Table Stakes
• Reliability
– 100% Uptime SLA
• Compliance
• Security
Key Technical Differentiators
• Native Cloud Onramps
– All major cloud providers
- On-Net
• Open Cloud Exchange®
- Improves business agility
- Reduces TCO
- Simplifies multi-cloud and site-to-site networking
• Campus Approach
- 28 hyper-interconnected data centers in 10 major markets
• Accelerating the convergence of wireless-wireline network
- Combining assets with American Tower to build the interconnection fabric of the future
• Ecosystem of service providers
- Offering cybersecurity, storage/backup DevOps, AI/ML and high-performance computing
• Robust Network Connection
- 450+ domestic and international carriers
- Access to 40+ intercontinental cables
Key Business Differentiators
• Value
- Competitive, aggressive pricing
- Customer ROI as gauge of success
• Ease of Doing Business
- A true partner that delivers what’s promised
• Interoperability
- We offer a platform
- Enabling a robust and growing community of digital business
• Unrivaled Team of Experts
- We operate as an extension of your enterprise
- Trained on technology, procedures and customer-first relationships
• Speed to Market
- We meet or exceed customers’ expectations
- We provide solutions designed to accelerate time to market
• Agility
- Nimble, responsive
- We empower our customers with a flexible technology platform
Our Differentiators
The purpose of CoreSite’s messaging pillars is to clearly define the story we own and inform our content strategy. As we publish content, these pillars are leveraged and consistently woven into everything we do.
1. IT Solution Nexus
CoreSite offers a flexible, interoperable hub for customers and empowers strategic interconnection to clouds, distributed workloads, service providers and business partners. Where you put your IT infrastructure matters.
2. Extension of Your Enterprise
CoreSite offers a unique trifecta of people, campus communities and systems. We solve enterprises’ most complicated IT challenges through our unparalleled operational excellence and customer-centric culture.
3. Interconnection as Competitive Edge
CoreSite provides high-performance, secure and diverse connectivity that translates into competitive edge and growth for our customers through operational continuity, reduced costs, lower latency and scalability.
4. Future-Ready Digital Infrastructure
CoreSite and American Tower deliver a differentiated foundation for accelerating wireless and wireline convergence and building the interconnection fabric of the future.
Reasons to Believe | IT Solution Nexus
• Native onramps to all major cloud providers
• Robust digital community: 450+ network providers, 325+ cloud and IT service providers, 32K+ customer interconnections
• Colocation facilities in eight edge markets – low-latency supporting strategic workload distribution, edge and 5G
• CoreSite Open Cloud Exchange®(OCX): enterprise-class connectivity services and automation to simplify and accelerate enabling a modern, agile network
• One-to-many SDN connection to the cloud, purpose-built for the delivery of cloud-based IT resources and applications
• Enabling technology relevant to all CoreSite target industries
• Expands addressable market to increase revenue, lower TCO and assure always-on app performance
• Enables digitization of customer experience
• Further global market access enabled through onramps to major cloud providers: Amazon Web Services (AWS) Direct Connect, Microsoft Azure, Alibaba Cloud and Google Cloud(TM) provide a gateway to desired global availability zones
Reasons to Believe | Extension of Your Enterprise
Invested in customer experience, security and service support
CoreSite: More than a partner, we are an ally
• Remote Hands – we go above and beyond. Our technicians are rigorously trained and certified, and our entire company is committed to meeting (and exceeding) customer expectations
• Unlike many of our competitors, CoreSite hires, trains and retains our own security staff. They know customers by name and are always available 24x7xForever
• CoreSite delivers on what the sales team sells
• Commitment to the customer is one of our Guiding Principles
• CoreSite's internal team of technical, business and security experts provides the foundation for our industry-leading operational excellence and our personalized customer experience
• There’s no substitute for 20+ years of industry experience. We have an experienced, smart and nimble team
Reasons to Believe | Interconnection as Competitive Edge
Ready to empower the digital ecosystem
• The engine for secure, resilient, scalable and customer-delighting digital business
• Remote/in-office work is the new model – if you’re not connected, you can’t win in the marketplace
• Not all interconnection providers are the same
o Native onramps to all major public cloud providers
o We enable low-latency edge use cases such as 5G and IoT
o Open Cloud Exchange®: enterprise-class connectivity services and automation to simplify and accelerate building a modern, agile network
• Reduced total cost of ownership (TCO)
• Extends return on investment (ROI) for legacy assets (hardware and software)
• Facilitates shift to OpEx business model
• Optimizing your workflow for customers, partners and colleagues – friends and frenemies
• Colocation is a cost-effective innovation “sandbox”
• Resources can focus on differentiating business initiatives instead of managing the IT infrastructure
• Downsize on-premises data center while maintaining control of sensitive customer data and protecting enterprise intellectual property
Reasons to Believe | Future-Ready Digital Infrastructure
Building tomorrow’s wireless and wireline foundation, today
The combined assets of the companies establish a differentiated foundation for building the interconnection fabric of the future and accelerating wireline and wireless convergence
• CoreSite’s data centers, decades of operational experience and unique interconnection platform
• American Tower’s domestic and international real estate portfolio
• American Tower already exploring/developing edge data centers
• Industry leader with long-standing relationships with wireless infrastructure stakeholders, including consortiums and regulatory entities
Our Messaging Pillars
A company boilerplate statement is a paragraph used in press releases and investor relations activities. It’s standardized text that contains background on our company and can be leveraged in other applications when a brief overview of CoreSite is required.
Our Boilerplate
CoreSite Realty Corporation, an American Tower company (NYSE: AMT), provides hybrid IT solutions that empower enterprises, cloud, network and IT service providers to monetize and future-proof their digital business. Our highly interconnected data center campuses offer a native digital supply chain featuring direct cloud onramps to enable our customers to build customized hybrid IT infrastructure and accelerate digital transformation. For more than 20 years, CoreSite’s team of technical experts have partnered with customers to optimize operations, elevate customer experience, dynamically scale and leverage data to gain competitive edge. For more information, visit CoreSite.com and follow us on LinkedIn and Twitter.
Our tone of voice reflects everything about the CoreSite brand through the words, language and how we want our brand to be remembered – causing our audience to connect with, engage in, and most importantly, believe in what we do.
CoreSite’s voice is the distinct personality our brand takes on in all communications.
Every team member of CoreSite is a brand ambassador. Whether we are writing an email, a social media post, connecting on the phone or meeting in person, we are communicating and conveying our brand through our messaging and tone of voice. And when done consistently, we increase our sphere of influence and differentiate ourselves from the competition.
Tone of Voice
Smart - Convey our sharp, clever and nimble point of view, based on expertise.
Savvy - Show our unique comprehension and perception of business and our industry.
Direct - Laser focus on "what's in it for them" and a straight-forward, concise approach of the value, benefits and outcomes to our customers. Avoid using technical jargon. Write tight.
Confident - Use an assertive, active voice. Steer clear of passive voice or past tense.
Approachable - Demonstrate our human side and prioritize the use of second person language (e.g. you, your) to focus on the end user.
Subject line: Bring Cloud Costs Down to Earth
Body copy: Go Direct to the Cloud - Take Control of Egress Fees
File sizes are skyrocketing - and so are your egress fees. CoreSite can solve that problem, even if public cloud is an essential piece of your workflow.
Enabling direct connection to major clouds, CoreSite data centers radically reduce the cost of data transfer. Network costs will be cut, too.
Here’s why:
• Direct network access reduces costs by 60% to 70% when compared to internet data egress fees*
• You eliminate long haul carrier charges – carriers are just a virtual local area network away
• Aggregating platforms optimizes network and hardware costs and improves utilization
Colocation Can Play a Starring Role in Maximizing Content Monetization
Learn strategies media and entertainment providers can adopt to smooth the remote collaboration process, reduce costs and maximize monetization.
Read More Here
WRITING SAMPLES
Email
*Cost savings are based on CoreSite cost comparisons using publicly available and private information and/or CoreSite customer reported costs savings and may not be indicative of the costs savings that may be experienced by every customer that switches to the applicable CoreSite service.
The CoreSite Open Cloud Exchange® provides enterprise-class connectivity services enabling modern, agile, multi-cloud and networking solutions. With rapid, automated service provisioning for cloud-adjacent and data center connectivity, the Open Cloud Exchange takes complexity out of diverse hybrid cloud and site-to-site interconnection. The results are accelerated modernization, expanded market reach, increased agility and reduced total cost of ownership (TCO).
Cloud costs are soaring. Supporting a remote workforce is essential. Your competitive edge depends on offering new services and pivoting with changing business conditions. The Open Cloud Exchange is built for real-time control of multicloud deployments and simplified inter-market connectivity, through a single pane of glass.
Landing Page
Colocation Can Play a Starring Role in Maximizing Content Monetization
In the media and entertainment (M&E) industry today, “that’s a wrap” signals the start of a production race calling for real-time and near-time collaboration among multiple stakeholders. While each has a specific role in the process, they share a common goal: maximizing monetization.
For some M&E enterprises, that means transforming “linear” television shows into on-demand content in less than 24 hours. “Next day air” video services enable satisfying over-the-top (OTT) consumer preferences and meeting C3/C7 industry standards (C3/C7 is jargon for three-to-seven days, the amount of time ads shown during the live broadcast are counted by Nielsen ratings).
For studios, production houses and individual post-production services providers, monetization depends on rapidly and securely transferring extremely heavy files to one another and into the cloud. Creative teams, producers and video pipeline managers need to quickly access and pivot between services in the workflow, including everything from asset storage to transcoding and audio editing to rendering.
Services Providers: The Supporting Players
Multi-stakeholder collaboration isn’t new for the M&E industry. What is new is the degree of remote collaboration with partners in the process who may be located on-site, across town and across the country. That raises new challenges:
• Cloud data costs – Storing and moving data into and from public clouds is a key element in the workflow; the problem is, it’s expensive to move terabytes of data around.
• Network costs – The internet is the current default pipeline, creating security risks and potential for slower-than-desired performance. And as the volume of video increases, so do costs.
• Security vulnerabilities – Multiple stakeholders inherently create multiple attack vectors. M&E companies are prime targets. According to a whitepaper by Sophos, media, leisure, and entertainment industries accounted for 32% of ransomware attacks.
• Scalability – On-demand increase of bandwidth, storage and compute capacity is critical to solving “good problems,” like an influx of work.
• Reliability – 100% uptime of services and networks is essential to meeting the demand for faster and faster turn-around at each stage of the process.
• Intellectual property protection – While everyone is collaborating on a project, there are confidentiality concerns on who owns the content and how to access it.
Click here to read the full blog
Blog Excerpt
Accelerating Wireless-Wireline Network Convergence
Enabling the Metaverse, Omniverse and Future Digital Infrastructure
Building the interconnected fabric of tomorrow
In this white paper, we will focus on what data center and wireless network providers will need to do today to build the digital infrastructure of tomorrow. Discussion will include:
• Tomorrow’s infrastructure – What does the converged infrastructure look like?
• Use cases – We look at three examples to ground the discussion in attainable, proof-of concept applications.
• The wireless infrastructure provider’s role – Towers are the starting point. From edge data centers to evolving industry regulations, how can wireless network providers facilitate digital infrastructure evolution?
• The data center provider’s role – How will colocation providers such as CoreSite and American Tower help create the network enabling the metaverse and other latency sensitive services?
Building the interconnected fabric of tomorrow depends on a digital infrastructure sea change. Wireless and wireline network convergence is an essential element of that change, with 5G/6G and future specialized radio communications equipment on or near towers where wireless and wireline networks meet. Those familiar with that point of intersection will also think about the last mile (or “breakout point”), which is the most distributed portion of the internet and the hardest to build and operate.3 Convergence also has the potential to finally solve last mile/ breakout point challenges.
We will introduce new concepts of data centers as we move forward in this white paper. Specifically, we will call today’s data centers “regional” and data centers closer to the edge “aggregator” facilities, which can serve as either a “hub” or “spoke” in the interconnection fabric topology.
White Paper Abstract
Social media is critical to sharing the CoreSite story and value proposition to customers, prospects, partners, investors, shareholders, analysts and employees. To increase share of voice and brand recognition, frequent posting of relevant content is the key. While it’s not a requirement, we encourage all team members of CoreSite to join in our company’s social media effort.
When you are posting on CoreSite’s behalf, either as a CoreSite employee or a marketing partner, first be aware of our legal requirements as a public company, our contractual obligations to our customers, and our duty of loyalty to each other. Please post only information that is publicly available. All posts are subject to our various corporate policies, including confidentiality, insider trading and ethics. The following are some high-level guidelines:
DO
• Follow CoreSite on LinkedIn and Twitter
• Like, Comment and Share the posts on the corporate CoreSite social media channels. The more engagement we have with our content, the greater the impact.
• Tag @CoreSite with sharing content from the CoreSite social media channels.
• Invest time regularly to build your community and connections on social media to broaden your sphere of influence as well as CoreSite’s.
DO NOT
• Do not publicly share any information regarding timing and/or construction schedules when posting pictures or videos from a construction site.
• Do not post anything about customers’ identities, deployments, applications, contractual terms or other customer information.
• Do not communicate any financial, investment, leasing, litigation, construction or other information that CoreSite has not already disclosed in its public information releases. Information that should not be shared might include a delay in construction, an early completion, leasing that has not been made public, contracting for a piece of land, lawsuits, etc. Please remember that we are a public company with public shareholders, as are many of our customers.
• Do not include any confidential information or trade secrets.
When in doubt, please check with the Marketing team if you have any question whether a post would be appropriate.
Social Media
Acronyms
Spell out the full title followed by the acronym in parenthesis in first mention; computer room air handler (CRAH). CRAHs for plural – do not use an apostrophe when making acronyms plural.
Ampersand
Do not use “&”, use “and” instead in all cases.
Attribution
Use a dash before an author’s name at the end of a quotation.
Bullets
Capitalize the first word in a bulleted list, adding a period if the list is a full sentence.
Fragments do not need periods. However, if a bulleted list includes both fragments and sentences go without punctuation in order to be consistent.
Capitalization
Capitalize only proper nouns, publication titles, webinars, videos, headers, subheads and email subject lines. Don’t capitalize articles, prepositions or conjunctions in titles, headers or subheads.
• CTA (Button) Copy
o Capitalize (e.g. BOOK A TOUR) or title case (e.g. Schedule Meeting) letters in CTA/button copy
• Department Names
o The names of organizational departments should be lowercase (e.g. marketing), except in email signatures, reference Email Signature – Example.
Email Signature – Example
Megan Ruszkowski
Vice President of Marketing
CORESITE
(NYSE: COR)
1001 17TH Street, Suite 500
Denver, CO 80202
+1 720.446.2014 | Office
+1 303.960.9882 | Cell
Megan.Ruszkowski@CoreSite.com | www.CoreSite.com | CoreSite LinkedIn
**Please note: CoreSite’s email signatures capitalize titles as shown here, as it functions like an electronic business card.
Occupational Titles
Capitalize occupational titles when it precedes the name or when set-up by commas. Also capitalize titles in email signatures.
e.g.:
Aleks Krusko, Senior Vice President of Information Technology and Digitization, said...
Senior Vice President of Information Technology and Digitization, Aleks Krusko, said...
Product Names
Don’t capitalize generic product names such as colocation or cloud. Do capitalize proper nouns such as Open Cloud Exchange, followed by the acronym (OCX), when applicable.
Commas
Avoid using the Oxford/serial comma in simple lists. Do use in complicated lists to ensure clarity for the reader. The goal is to make the thought being expressed clear.
Company Names
When referring to a company, use the third person singular pronouns it and its, not they or their.
Data Center Names
Spell out the name of the data center on first reference followed by the acronym (e.g. Boston 1 (BO1)).
Dates
Use numerals for days without adding a th, nd, rd or th at the end. For example, do not use the format October 10th, instead use October 10.
The day should be set apart with a comma: October 10, 2021.
A span of time with a month and a year should not include a comma: October 2021.
Dash
Use dashes to denote an abrupt change in thought in a sentence or an emphatic pause. For example: The challenge for enterprises is determining the best hybrid cloud mix for their operations and processes – reaching from remote workers to supply chain logistics and customers – while ensuring interoperability and controlling costs.
Hyphen
Connect compound modifiers with a hyphen. Never hyphenate very or any adverb ending in ly. Use with purpose, the fewer the better.
Numbers
Spell out numbers under 10 and use numerals for numbers that are greater than or equal to 10. Do not begin a sentence with a numeral, spell it out.
Percent, Percentage, Percentage Points
Use the % sign when paired with a numeral, with no space, in most cases:
Sales were down 3.2%, however we are expecting future growth of 15%.
Use decimals, not fractions, in percentages: Sales were down 3.2%.
In casual cases, use words rather than figures and numbers: She said he has zero percent chance of winning.
If it’s necessary to start a sentence with a percentage, spell out both:
Eighty-nine percent of buyers feel they can find what they need online without sales support.
When stating ranges, 12% to 15%, 12%-15% and between 12% and 15% are all acceptable.
Periods
Use only one space after periods at the end of a sentence.
Quotes
Dashes, semicolons, question marks and exclamation points should be included within the quotation marks when they apply to the quoted material. The punctuation goes outside quotation marks when they apply to the whole sentence.
Slash
Use a slash, rather than a hyphen, for constructions such as and/or, either/or, over/under, etc. No space on either side of the slash.
Time
Always use numerals, followed by a space and lowercase a.m. or p.m. Exception when the time comes at the beginning of the sentence, then you spell out the numeral.
Time Zones
Abbreviate times zones as follows: Eastern time (ET), Central time (CT), Mountain time (MT) and Pacific time (PT). Do not reference standard (winter) or daylight time unless necessary to clarify.
Trademark Usage
The recommendation from the CoreSite trademarks counsel is to add the ® or ™ symbol after every instance in all marketing. However, from a practical perspective and to avoid interruption in the flow of a document, the recommendation is to use the trademark/symbol on the first reference of the mark (i.e., word or phrase that is
trademarked).
If you are only going to use the trademark/symbol on the first reference, the recommendation is to do so in the body of the document rather than the headline. If you have questions about the usage of trademarks, please contact Todd Blair, Assistant General Counsel.
URLs
Avoid spelling out URLs, but when needed, omit the https://www.
WRITING RULES
General Use
Assure, Ensure and Insure
To assure means to promise, we assure a person (e.g. I can assure you that your network is secure.)
To ensure means to make certain or to confirm (e.g. Track your ROI to ensure your company’s success.)
To insure means to protect against financial loss (e.g. You are insured against theft.)
Affect and Effect
In most cases, affect is a verb meaning to produce change or influence something, and effect is a noun meaning a change has occurred. (e.g. How will digitation affect your infrastructure? The effect of digitization will be felt by all IT leaders.)
Between and Among
Use between when referring to two people or things and among when referring to three or more people or things.
Colocation
Colocation should be used in all instances, rather than collocation.
Complimentary and Complementary
Use complimentary when referring to something that is free of charge or to express that something nice about something or someone. Use complementary when referring to completing a set.
e.g and i.e.
Roughly "i.e." means "that is" or "in other words," while "e.g." means "example given" or "for example".
Historic and Historical
A historic event is an important occurrence that stands out in history. Any occurrence in the past is a historical event.
Onramp
Onramp or onramp should be used in all instances, rather than on-ramp, on ramp or OnRamp.
Than and Then
Use than as a conjunction to make comparisons - like saying one thing was better than another. Then is an adverb used to situate actions in time. (e.g. We provided the RPF to the prospect, and then they signed it.)
Who and That
Who is always used to refer to people. That is always used when you are talking about an object. That can also be used when you are talking about a class or type of person, such as a team or company.
Common Errors
Editorial Guide
Corporate Messaging
AC/DC - alternating current/direct current
AHU - air handling unit
AI - artificial intelligence
ATS - automatic transfer switch
AWS - Amazon Web Services
BC - business continuity
BI - business intelligence
CAC - cold aisle containment
CapEx - capital expense
CCTV - closed-circuit television
CDN - content delivery network
CR - computer room
CRAC - computer room air conditioner
CRAH - computer room air handler
CSP - cloud service provider
CX - customer experience; CX is also commissioning
DC - data center
DCiE - data center infrastructure efficiency
DCIM - data center infrastructure management
DCO - data center operations
DR - disaster recovery
DRaaS - disaster-recovery-as-a-service
ERP - enterprise resource planning
EVC - Ethernet virtual connection
EX - employee experience
HVAC - heating, ventilation and air cooling
IaaS - infrastructure-as-a-service
IDF - intermediate distribution frame
IoT - Internet of Things
IP - internet protocol
IP DVR - internet protocol digital video recorder
ISDN - integrated service digital network
ISP - internet service provider
IT - information technology
kVA - kilovolt amperes
kW - kilowatt
kWh - kilowatt hour
LAN-local area network
MDF - main distribution frame
ML - machine learning
MPH - miles per hour
MQL - marketing qualified lead
MSP - managed service provider
MTS - manual transfer switch
MW - megawatt
N+1 - need plus one
NIST - National Institute of Science and Technology
NOC - network operations center
NSP - network service provider
OSC - operations support center
OCX - CoreSite Open Cloud Exchange
OpEx - operating expense
PDU - power distribution unit
POE - power over Ethernet
PUE - power usage effectiveness
RMF - raised metal floor
ROI - return on Investment
RPO - recovery point objective
RPP - remote power panel
RTO - recovery time objective
RTU - rooftop unit
SaaS - software-as-a-service
SAN - storage area network
SDN - software-defined network
SEO - search engine optimization
SLA - service level agreement
SMB - small to medium sized businesses
SQL - sales qualified lead
TCO - total cost of ownership
UI - user interface
UPS - uninterrupted power supply
UX - user experience
V - volt
VLAN - virtual local area network
W - watt
Acronyms
AICPA SOC - American Institute of Certified Public Accountants - System and Organization Controls
HIPAA - Health Insurance Portability and Accountability Act of 1996
ISO 27001 - International Organization for Standardization requirements (compliance)
NIST - National Institute of Science and Technology
PCI DSS - Payment Card Industry Data Security Standard
Additional acronyms and definitions can be found in the CoreSite Data Center Operations Glossary of Terms.
Compliance Acronyms
Writing Samples
Writer Rules
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